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            ) The growth strategies that I recommend for Gutierrez to use so that he can improve even further on his own expansion are Product Differentiation, Strategic alliances, High Speed, and Diversification of goods and services. All of these strategies are unique in there own way on progressive movement for the Kellogg company. You can try to find a "niche" so that you product differs from your close competitors. Maybe Gutierrez might want to talk to General Mills about forming an alliance to gain more profit. Buy more trucks and more efficient methods to ship your product so that consumers are surrounded by your product. Also, he does not want to focus too hard on one specific item; allocate you money elsewhere to find new customers and markets.
             2.) I believe what Gutierrez did was pure genius. By buying out another company that has its own market he just gained all of their profit and he also can distribute Kellogg's product with Keebler's trucks and resources. Gutierrez basically killed two birds with one stone. Even thought some people might think this was a desperate move. He is now able to have faster growing food categories and a more efficient delivery system.
             3.) After what Gutierrez did I believe they should still stay in the cereal business, even though the percentages have dropped in there earnings. With the new money coming in it will allow for more growth and change. So you will be able to experiment in the market. Not many companies can experiment in the market because they do not have the capital that Kellogg has now acquired. By being able to do something that you competitors can not you have just found your niche.
            


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