1. Ebay Inc. Situation Analysis
... had less than estimated 2% of the market, with other smaller players having a combined 7%. However, recently, Yahoo and Amazon have entered to Person-to-person business and become the most dangerous eBay's competitors. Some of competitors, for example Amazon and Yahoo, have famous brand name, long operation history and large customer base. They also have strong financial resources and the same technology ... and have ability to do the same marketing strategy as eBay do. Most competitors haves adopted advertising and promotion program which focus on lower fees and commission, promoting sa...
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