1. Personality
... should show some consistency. Second is that person's behaviour should distinguish it from others. Third is that the researchers cannot accurately predict an individuals behaviour. The fourth characteristic of personality is that it moderates the effects of messages and situation on consumer behaviour. (Pg.100, John C. Mowen, Michael S. Minor, Consumer Behaviour: a Framework, 1st Edn., 2001 ... , Prentice Hall, New Jersey). Various Research Methodologies Used The concept of personality, self concept and psychographics have different approaches to identifying individual differences in con...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography