The American system of private enterprise has given strength and prosperity to the United States and enabled us to be the most powerful and economically strongest nation in the world today. In addition, it has contributed to the quality of life that the American people enjoy and has made possible our leadership in the world community. This system allows business owners to freely market and promote their services and products. Smaller businesses have greater flexibility, provide greater personal attention to consumers, and usually are more motivated to succeed. Larger companies have more resources and wealth to advertise and market their services or products. Business income depends largely upon the sale of products at a profit, including goods and services. The manner in which a business meets the needs of its customers and clients is also important in its success in the marketplace. .
All businesses have the same goal, to make their customers or consumers happy and make a profit. Robert Walker, President of Agricultural Trade Development Group, has full control of his business and profit. He can make decisions independently without the need to consult with a board of directors or anybody else. Mr. Walker has the ability to take full advantage of our free market economy, limited only by his financial resources. Larger companies such as Wal-Mart, however, have a greater ability to raise capital and expand resources. These businesses have a greater internal support structure such as ground staff, supervisors, heads of departments, and managers often specialized as to their responsibilities. This enables larger companies to respond more quickly to market forces and demand, and create the better products to achieve customer satisfaction. Wal-Mart concentrates on product planning, development and promotion. This consists of designing products to suit the consumer, making them affordable, and promoting their sales through continuing multi-media advertising.
