Nike is in the footwear, apparel, equipment, and accessory products industry. All of Nike's chief products are athletically inspired. Its footwear consists of Men's, Women's, and Children's shoes; further subdivided into the following categories: Running, Basketball, and Cross-raining. Nike's shoes also address the market for outdoor activities. Its thorough response to these activities has been the introduction of the following shoe designs: tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, street/roller/ice hokey, and hiking. Nike is further addressing new niche markets every year. The principal products used in Nike's footwear products are natural and synthetic rubber, plastic compounds, foam cushioning materials, nylon, leather, canvas, and polyurethane films used to make AIR-SOLE cushioning components. The main components used in making Nike's apparel products are natural and synthetic fabrics and threads, plastic and metal hardware, and specialized performance fabrics designed to repel rain, retain heat, or efficiently transport body moisture. .
As of last year, Nike's sales revenue was approximately $10.697 billion. The mix of Nike's product sales varies considerably due to changes in seasonal and geographic demand for particular types of footwear, equipment and apparel. During fiscal 2003, Nike's sales in the U.S. accounted for roughly 49 percent of total revenues as opposed to 51 percent in international markets. Total assets in 2003 were approximately $6.714 billion. This was comprised of cash and equivalents of $634 million, inventories of $1.515 billion, and working capital of $2.665 billion. As of May 31, 2003, Nike employed approximately 23,300 people. It is interesting to note that there has never been a material interruption of operations due to labor disagreements. .
Nike's domestic distribution centers for footwear are located in Wilsonville, Oregon; Memphis, Tennessee; and Greenland, New Hampshire.
Nike Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... As a result, this is bringing Nike a lot more competition to surpass. ... Nike has 20,000 plus retail accounts throughout the U. ... (1) Nike's product line: Nike should take a close look at their product line. ... Therefore, Nike needs to look at downsizing its product line. ...
Nike Shoe Factory Controversy There has been a lot of controversy lately about the working conditions and low wages in overseas Nike shoe factories. ... Nike became the number 1 seller of shoes in Canada and the company reaches out and forms Nike International Ltd to service more than forty foreign countries. ... Nike receives a small dip in their gross revenue. ... In response to all these allegations, Nike did many things. ... In the statement issued by Nike, available on Nikebiz.com, it says, "No contract worker making Nike footwear product can be under the age of 18. ...
Nike, the number one sport-shoe producer, selling $9.2 billion worth of shoes per year claims that "there shall be no discrimination based on race, creed, gender, martial or maternity status, religious or political beliefs, age or sexual orientation." So why is an average wage for an Indonesian Nike factory worker $2.60 a day? Nike clothing retailers have enjoyed huge success since there debut opening in 19__. ... Over the past decade, tens of thousands of students, people of faith, activists, and consumers have demanded that retailers take responsibility to clean up sweatshops such as Nike...
Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. ... Nike has never left its core competencies. ... With the use of Tiger Woods, Nike's sales increased as if it was Nike using Michael Jordan all over again. ... Nike has made one acquisition, however. ... If Nike chooses to use both ...
In the spring of 1972, the first shoe to include the Nike swoosh was introduced. ... The Waffle outsole transformed the running world and soon after, Nike Air evolved Nike's revolutionary impact on sports. ... In 2001, Nike introduced Nike Shox, unique columns of engineered foam, and a new revolution in cushioning began. ... The diversity in such size is helping Nike evolve its role as a global company. ... Nike is, and always has been committed to evolving and improving their products to remain leaders in their industry. ...
In contrast, 95 percent of that 120 dollars will essentially be turned over to the wealthiest American Nike corporate executives. ... Nike has been known to state that they do not know about the reprehensible conditions where their shoes and apparel are manufactured. ... Nike's sweatshops employ mostly young women and girls; in fact they are 90% of the work force. ... (Lormand, 2) Nike is doing little to help Chinese workers and their communities, to become self-sustaining, economically. ... Nike would feel the effect of lower sales, and begin to make the changes, that would uphold ...
One of these is the Nike Company's internal environment. ... It is these departments that impact Nike's marketing decisions. ... This increases the demand for the Nike products. ... Buyer behavior has affected the marketing activities of Nike. ... Nike's positioning strategy is by user. ...
