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Communication Planning

             Last July 15, 2002 the Sangguniang Kabataan election was held together with the Barangay election. Compared with the actual number of youth in Barangay Maybunga, Pasig City only a few came to have their names registered to make them eligible in voting. When the Election Day came, even fewer youth came to cast their votes.
             The situation above clearly shows the wining participation of the youth sector on such important matter as voting the leaders that will represent them in the local government unit. This situation is not only evident in Barangay Maybunga but is also reflective of the attitudes of the youth towards exercising their power of choosing their leaders in the Philippines.
             There are two ways in which this behavior maybe explained. First is the lack of publicity about the registration period that is going on so when election time comes, many of those who want to participate cannot do so.
             The other one is the lack of information dissemination on the importance of participating in the election among the youth sector. Many of the youth do not even bother to register because they believe that they could get nothing from participating. Surprisingly both youth from those belonging in the upper and middle crust of the society possess the same thinking. For this reason, one can be brought to believe that poverty is not the ultimate reason for the passive behavior among the impoverished youth. They do not simply regard registering and voting as a waste of time. It was just a case of pure apathy on what is going on and what will go on with the governing body of their community and the future of the nation as well.
             This attitude can lead to serious consequences. If the youth carry this same attitude until they grow old, the leaders that will be elected to govern our country will not be reflective on the choices of the majority of the population. Apathy and lack of local and national participation can create unproductive citizens that will be a burden to the country itself.