Gender Equality in Smurf VillagePaper Rating: Word Count: 1288 Approx Pages: 5
Bandura's studies on behaviorism indicate that children's initial ideas about good and bad behavior come from observing the social standards displayed by models with whom they identify. (Cole & Cole, 2001) Although, live adults models in the child's life are the most influential, they also learn about societal norms from the television programs they watch.
I chose to critique two animated programs for this assignment: "The Smurfs, a popular Saturday morning cartoon in the 1980's, and "The Powerpuff Girls, a current program on the cable station Cartoon Network.
The Smurfs is a program about a race of mythical blue creatures who stand "three apples high. They live in a sort of communal utopia with Papa Smurf, the eldest, as their leader. The only threat they must face is the evil (human) wizard Gargamel, who is constantly trying to capture the Smurfs, believing he can turn them into Gold. I'd say they are targeting the 4-8 year-old demographic, and are successful at holding their attention with bright colors, and simple story lines.
The Smurf Village is setup somewhat like a family, with Papa Smurf appropriately placed at the patriarchal head. Whenever