Advertisments: Gap Jeans vs. Polo Jeans

jeans create a sense of want in the audience. Unlike the rest of the commercial, the end goes into slow-motion as Raoul falls gently onto the bed with his jeans on, then slowly the camera zooms in on his rear, not only using sexual appeal, but implying the great fit of the jeans. Assuming that the audience is just men, Gap provokes thoughts such as “I will look sexy in those jeans just like he does,” or “I want to be that comfortable in a pair of jeans while attracting others.” If the audience were all women, thoughts such as “I want my boyfriend/husband to get a pair of those jeans...maybe he will look that good in them” enter their mind. The commercial’s appeal to men tries to convince them to buy the jeans for themselves, but the appeal to women places thoughts to either convince their male friend/boyfriend to buy the jeans or to go out and buy the jeans as a gift. Nevertheless, this ad obviously appeals to both men and women, increasing the audience appeal and consequently, profit. The only written words in the commercial are “broken-in jeans,” “they only get better,” and Gap at the conclusion. Simply put and easily understood by the audience, Gap effectively sums up the entire commercial with those two phrases. They signify Gap jeans’ comfort, style, fit, and appeal.

jeans’ key to marketing success. Starring the Italian actor Raoul Bova, also known as the “Italian Brad Pitt,” Gap uses the rising actor’s fame and appearance to gather attention to their “broken-in jeans.” With Bova’s role in the recent movie “Under the Tuscan Sun”

Jeans and shirt. On the other side is a quote from him that reads, “I believe it is my responsibility to do what I can for my community,” signed by him, David Padrino, as if it were to make the ad more personal to the audience. At the bottom of the left hand side of the page is the Polo Jeans Co. label with the acronym G.I.V.E. and its meaning. If one were to just glance at this ad, the first thing that catches the eye is the model/scholar. Although he is fully dressed and is not well-known, he does exhibit some sexual appeal to both men and women. He looks handsome and is fashionably dressed in the Polo Jeans Co. pr

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