The enclosed advertisement promoting Skyy Vodka captivates an audience through its utilization of emotional appeals. Without a caption the image speaks for itself, portraying two entangled figures swimming in a bed of money adjacent to a suitcase overflowing with their jackpot. The dominant young male has his prize lady under him at his mercy, at the mercy of his success. Drink Skyy Vodka and you too will become desirable, you have the potential of becoming the envy of others. The ad conveys all these emotions; yet the only words on the page are located on the bottle, standing tall, between the reader and this blissful impending future. Skyy Vodka’s advertisement appeals to our basic desires for se
The average consumer is subjected to hundreds of ads daily. Consequently the advertisers are confronted with the challenge of producing an ad capable of grabbing the consumer’s attention. It is obvious that purchasing a bottle of vodka will not make a person successful or cause them to become more desirable. However if the appeal to these needs cause the consumer to notice the ad and consider making a purchase, the advertisement is a success.
Advertisers attempt to form a link between a product and a certain appeal. The Skyy Vodka advertisement makes two such attempts. Firstly the ad targets the primitive need for sex. Horizontal on a red bed the male is positioned on top of the female. As a result the first thought that crosses the avera
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