Americaâ€™s fast food restaurants are revamping their menu. In reaction to
widespread criticism of the fast food industry, they are expanding their typical
â€œfat ladenâ€ burgers and fries to a healthier fare. They are now offering salads,
veggie burgers, and yogurt offerings.
It all started with Subway, when a young man named Jared Fogle lost 245
pounds eating nothing but Subway sandwiches for almost a year. His diet would
consist of a 6-inch turkey sub for lunch and a foot-long veggie delight sub for
dinner. When Subway learned this they started a campaign slogan which said â€œ7
Subs with 6 Grams of Fat or Lessâ€. At that time, it was the only fast food
restaurant that was healthier compared to the rest.
Then at another point, A New York City lawyer has filed suit against the
four big fast-food corporations, saying their fatty foods are responsible for his
clientâ€™s obesity and related health problems. Samuel Hirsch filed a lawsuit
alleging that McDonaldâ€™s, Burger King, Wendyâ€™s and KFC Corporation are
irresponsible and deceptive in the posting of their nutritional information. They
made claims that they needed to offer healthier options on their menus and
their consumers were addicted to their food- especially the poor and children.
In response to a sales decline after 9/11, McDonalds started a advertising
a dollar menu. This dollar menu would include selected items from their regular
menu and offer it for a dollar. Other fast food chains soon followed the trend.
Wendyâ€™s offered a â€œ99 cents value menuâ€ and Burger King did something similar.
Then McDonalds launched a new line of Premium Salads and partnered
up with Newmanâ€™s Own Salad dressing. This will include California Cobb,
Chicken Caesar, Chicken Bacon Ranch. Patrons at first werenâ€™t fond of the idea.