Color. For a very long time color has been used by both advertiser and merchandiser to encourage the consumer to purchase the product or service. Sometimes a color is selected for the sole purpose of drawing attention to the product or ad. This is when red or yellow may be used. But you can also attract attention by using a combination of colors. For instance, Stagg® Chili uses a black background with gold letters. The cereal product, Total® created eye-catching appeal with a blue package and a red logo.

Color can also be used to relate to a particular product or service. Consider the Green Giant® products. Their packages are set in a white background with a famous green logo. Healthy Choice® is another example of using green. Both products are trying to emulate freshness or health

Being able to think rationally, independently and taking the initiative are the traits that are usually encouraged. Media images supporting these behaviors include the strong, silent Marlboro man and the military ads telling young men to “be all you can be”.

Girls and women are often depicted as being in competition with each other. These media depictions send messages to women that, as a result, can make it difficult for them to form solid friendships and bonds, and undermine trust. There are many images in advertising that silence women—images that show women with their hands over their mouths and other visuals. The body language of young women in advertising is usually passive and vulnerable. When girls are shown with power in advertising, it is almost always a very masculine definition of power. Often the power that women are offered in advertising is silly and trivial. Through different images of women, advertisements often suggest that they should not grow up, resist becoming a mature sexual being and remain little girls. Some advertising techniques continue to thrive on old ideas, including the objectification and dismemberment of feminism and women’s equality, sexual portrayal of children and teenagers, and stereotyping of women of color.

It is a cool color that is extremely versatile going from the darker shade of midnight blue to the lighter of baby blue. All of which inspire us in so many different directions. We mentally associate it with sky, water and ice. A few years ago, the makers of "M&M 's”, an American candy which contains an assortment of different colored chocolate sweets, have added a new color to its candy bag: Blue. Of all the colors in the spectrum, blue is an appetite suppressant. Blue rice does not look as tasty as white one. Why? Blue food is a rare occurrence in nature. There are no leafy blue vegetables (blue lettuce?), no blue meats (blue burger, well-done please), and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesn't exist in any significant quantity as a natural food color.

One way in which advertisers adapt language to their own use is by taking compound words and using them as adjectives. These compounds often later become widely used in normal situations. Examples of the compounds that have become part of the English language are: top-quality, economy-size, chocolate-flavored, feather-light and longer lasting.

Some topics in this essay:
Thanksgiving Message, Language Language, Healthy Choice®, , Herbal Essences, Black Black, Cool Spice”, Stagg® Chili, Green Giant®, Sting Jaguar, product service, image celebrity, image celebrity endorser, women advertisements, images women, english language, eyes closed, ad campaign, yellow red, red color, women advertising,