Advertising essay

My advertisement, which was for selling shoes, appeared in the April 2003 addition of Maxim, which is a mans magazine. The image is representational because we can depict objects from the world of our personal experiences and the images which are being presented remind the viewer of actual objects. Deep space is used in the ad. It is a two-dimensional image that is using illusionistic conventions to create the impression of a three-dimensional space. The lines used in the ad are geometric; the sides of the buildings, the wall, and the road all are measured and precise lines. The shapes in the ad are both geometric and rectilinear because the borders and edges of objects in the ad are straight and often are precisely defined by geometry. The edges are hard; the boundaries of the ad are clearly defined by abrupt changes in color. The ad is mostly low intensity as the buildings, road, and wall are all dark colors, grays, and browns. There is however some red from the shoe which adds some high intensity color to the ad.
The main focal point to the ad is the big red shoe on the right foot of the man climbing the wall. Attention is first drawn to this because the high intense color is so much more defined than

The relationship between the audience targeted for the magazine and the audience targeted for the ad are that the ad is in a well-known men’s magazine. Maxim is looked on as one of the more respectable men’s magazines so those who read it would be able to relate to the ad. This magazine is also read mostly by younger adults. I think the producer of this advert wants us to believe that if we buy these shoes we can become a bigger and better person who is able to accomplish more than we could before. They want us to believe that by getting these shoes we will be more popular and that we will achieve more.

The writing in the ad ‘Madden Men in New York’ is telling the viewer that Steve Madden shoes are basically the “best of the best”. New York is looked upon as the main place for fashion in the United States, and Madden shoes are the shoe to be seen in. The writing and the ad support each other in the way that the man in the ad is climbing a building which we now can see is New York by reading the writing from the ad. From this we can now say that the ad targets those men who want to be depicted as being better than others around them, they want to give a good image of themselves and want to do it through fashion.

The ad isn’t really very honest because you won’t be able to do everything once you have a pair. You will not be able to climb a nine-story building once you own a pair of Steve Madden shoes. I would say it is persuasive because of the colors used for the shoes and the man in the picture is good looking so it could persuade a guy to buy a pair so that he feels that it adds to his image and he can look better. There is no relationship to the product and