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television advertising


             Everything people eat, wear, or use is pushed at the public through
             commercial advertising. Whether it is the fertilizer that the farmer
             chooses to put on the vegetables he grows, the clothing that is chosen at
             the department store, or the pen to write a report, it has been advertised.
             Advertising occurs even in the packaging of a product. From the colors the
             manufacturer chooses to use on the wrapping, to the multi-million dollar
             expense of television, everyone is influenced by advertising. One of the
             most powerful forms of advertising is in the advent of television. Since
             its inception, advertisers have viewed television as their most powerful
             tool. Television provides an excellent avenue for companies to sell and
             promote their products. There are fewer and fewer people living today who
             were around when television was not. Today's generation was raised
             entirely on television! Since the 1940's, television has been an important
             part of American life. Television is able to sell products like no other
             medium can. This incredible power of television comes from three specific
             areas: an inordinate amount of time spent in front of the television,
             it's ability to target a specific audience, and it's ability to attack the
             viewer on both the auditory and visual field.
             The time spent in front of a television continues to grow with each
             generation. The number of hours a child spends in front of a television
             is rapidly overtaking even the number of hours that they will spend in
             school. Included in their weekly television viewing are an extraordinary
             amount of commercial messages. Before entering school, young children will
             have formed many of their beliefs of what is good by the commercials they
             have viewed. Due to the number of hours spent watching television,
             advertisers use the concept of repetition to "promote goods, services,
             ideas, images, issues,


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