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television advertising

Everything people eat, wear, or use is pushed at the public through

commercial advertising. Whether it is the fertilizer that the farmer

chooses to put on the vegetables he grows, the clothing that is chosen at

the department store, or the pen to write a report, it has been advertised.

Advertising occurs even in the packaging of a product. From the colors the

manufacturer chooses to use on the wrapping, to the multi-million dollar

expense of television, everyone is influenced by advertising. One of the

most powerful forms of advertising is in the advent of television. Since

its inception, advertisers have viewed television as their most powerful

tool. Television provides an excellent avenue for companies to sell and

promote their products. There are fewer and fewer people living today who

were around when television was not. Today's generation was raised

entirely on television! Since the 1940's, television has been an important

part of American life. Television is able to sell products like no other

medium can. This incredible power of television comes from three specific

areas: an inordinate amount of time spent in front of the television,

it's ability to target a specific audience, and it's ability to attack the

viewer on both the auditory and visual field.

The time spent in front of a television continues to grow with each

generation. The number of hours a child spends in front of a television

is rapidly overtaking even the number of hours that they will spend in

school. Included in their weekly television viewing are an extraordinary

amount of commercial messages. Before entering school, young children will

have formed many of their beliefs of what is good by the commercials they

have viewed. Due to the number of hours spent watching television,

advertisers use the concept of repetition to "promote goods, services,

ideas, images, issues, p

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