Communication is the process of transmitting a message from a source to an audience via a channel. For example a conversation, the person speaking is the source. The person who is listening is the audience. What is transmitted is the message. And the spoken voice is the channel.

Interpersonal Communication is the process of transmitting information, ideas, and attitudes from one person to another.

Mass Communication is the process of transmitting information, ideas, and attitudes to people usually through a machine.

The four functions of the Mass Media

1. To Entertain: Entertainment is the biggest service of the mass media. Television is undoubtedly the nation’s number one entertainment medium, but film and radio aren’t far behind. How it works is the public demands entertainment from its media. Since the media owner wants to succeed they have no choice but to try to be entertaining. If the show is not entertaining the viewer can simply change the channel or turn the television off.

2. To Inform: Although entertainment may be what the public wants from it

v Mass Media and Minorities With the growing number of minorities in our society, they still are not represented correctly nor equally employed in the media. Many of the articles and programs about minorities are not accurate and usually expose stereotypes that are misleading and false. They are shown in shows that are slanted toward the ridiculous with no redeeming counter images, characters generally lack professionalism and give the impression that minorities are incapable and inferior to such positions. While composing over 30% of the population, only 4 percent of all media practitioners are minorities.

s mass media, but information is probably their most important function. Even though the power of the mass media is to inform it is almost incredible. For example, when John F. Kennedy was assassinated on Nov. 22, 1963, within a ½ an hour 66% of all Americans knew of the event and by early evening 99.8% had heard the story.

v New forms of communication will in doubt come from already existing forms of mass media.

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