You’re an expecting mother and wish to purchase a pregnancy test. You head to your local grocer purchase the test, and save twenty cents on you purchase because of your frequent buyers card, on the end of your receipt there is a message that reads “For an Abortion call 555-1234.” Well, right now there is a very heated argument between consumers and big chain grocery stores on wither or not privacy is being invaded with the tracking of purchases made and the usefulness of the information. The argument is over a simple piece of plastic like credit card that is swiped in order to give you a discount of your purchases. But activists are saying that this information is being sold to other company’s, and that our purchases shouldn’t be tracked in order to only have this data come back to haunt us later on in life. I plan on discussing the view of the activists on items like privacy, pricing, and how this all can be used in a negative way.
It all starts out with a piece of paper that you must fill out with your name, address and phone number. Now that you have surrendered your personal information you can get a discount on your purchases. You are now registered into their computer sy
I think it’s sad that companies have to turn to such a program in order to try to save you money. When they’re not saving you money, but punishing others by charging more just to feed themselves, to insure more profits for the company.
In conclusion these new marketing strategies of tracking “loyal” customers purchases is not only a new way to discriminate against others that believe in privacy but also a ploy in order to affect everyone where it really counts, in out pockets. Information can be sold to other across the world in seconds and soon enough your name is on every mailing list in Afghanistan because of the book of Koran that you purchased at your local supermarket. The issue of club cards that can save you money, with the surrendering of personal identification, seems good in the short term with the benefits they claim you’ll have, but the long run is that your information of what you buy, when you buy, and how much you buy will be kept on file for as long as you live. Now that almost every store is turning to club cards, its turning into a big inconvenience to try to buy something without being hassled about the savings that being a member gives you.
stem. They can now track your every purchase. From beer to toilet paper they have information on you that you don’t even
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