stage of relative infancy and therefore provides marketers with novel

challenges and situations which need to be dealt with caution . The realm

of Web advertising is unchartered terri tory! In terms of South Africa,

the country finds itsef somewhat behind technologically. However, this may

not prove to be a disadvantage as the uncertain nature of Web advertising

may make a policy of 'watching and learning' most viable. What

implications will this new technology have for marketing? What is the

nature of Web advertising? How can a business use the medium effectively ?

Where is all this going ? These questions appear to be most pertinent in

the process of understanding interact ive marketing on the Internet.

The qualified opinion of John Matthee, a Web site designer employed by

Adept Internet (an Internet service provider), was sought in accumulation

of a large sum of the following data. This seems appropriate as the

novelty of Web advertising at this stage h as led to generral lack of

academic data in the practicalities of advertising via this medium.

2.1) Original development of the Inter

and steered from Rhod es University. This explains the phenomenon whereby

content with imagery related to the sponsoring brand. Where practical

not entice the viewer. This, in essence, revolves around the question of

Web has surely benefited from this development which makes South African

Some topics in this essay:
Internationally Internet, South Africa, Marketing Joseph, Introduction Companies, South African, Evaluate Performance, FUTURE Scenario, Internet Internet's, ADVERTISING MEDIUM, Design Web, web site, web advertising, interactive marketing, south africa, 20 april 1998, april 1998, 20 april, mix vol, rath 1997, communication 20, mix vol 14, vol 14, communication 20 april, matthee personal communication, marketing mix vol,