Discussing various topics ultimately compiled in a STEEP analysis, we intend to develop our goal and provide the reader with a better understanding of the plastic industry. We will illustrate how the market is structured by helping the reader develop a feeling for the functioning of the micro- and macroeconomics of the industry and how trade between the triad regions is organized. By means of the SWOT analysis we take a closer look at the competitiveness of plastics as a material. The reader will also be informed about the industry’s contribution to sustainable development including environmental protection, economic development and social progress and how plastics can be used and reused innovatively.

Finally, we want the reader to discover things he has not known and/or expected before and gain knowledge which is of relevance for him personally and in a business context.

Some topics in this essay:
European Union, Triad Plastics, Strengths Plastics, Dow Polymers, Outlook Future, Recovery Plastic, Western Europe, North America, , Progress Plastics’, plastics industry, plastic industry, energy recovery, plastics consumption, raw materials, plastic waste, bn €, life cycle, household plastic waste, european union, annual growth, automotive electrical components, trade surplus volume, integrated waste management, applications textile fibres,