1. Amazon.com
... • Introduction of encryption method would increase consumer trust and build brand loyalty. • By improving its return policy, it will enable the firm to improve its public image. • Build good public image as it stresses to fulfill customer satisfaction. • Build better image as it gives its customers the preferences and allow them to review some of its products ... online books selling. The weaknesses that Amazon needs to solved to remain competitive is its computer systems management, insufficient advertising and promotions. 10.1) Strengths & weaknesses Strengths • Worldwide bran...
- Word Count: 7471
- Approx Pages: 30
- Grade Level: High School