1. Satellite Radio - Industry Analysis
... no commercials on music stations. XM limits commercials to six minutes per hour (down from 20 minutes that some terrestrial stations offer) and has 35 channels that are completely commercial free. We recommend that XM continue this partial advertising-based revenue model. XM can charge premiums on advertising space because of their abilities to align the commercials with certain demographics (based ... in both the automobile and electronics industries and gain market share from sales. New car sales is a particularly attractive channel for XM because of constraints associated with impleme...
- Word Count: 2299
- Approx Pages: 9
- Grade Level: Undergraduate