1. customer perception of service
... customer cannot forget or replace the dissatisfaction received (Hubbert et al, 1995). In other words, the damage has been done, and the consumer will now have a poor perception of the service received. Services are mbore likely than products to provide human interaction that affects how the quality will be perceived (Groth and Dye 1999). In fact, the perception of the quality ... of those variables, as well the combination scheme that results in a perceived value, vary by circumstance and time (Groth and Dye 1999). Measurement Measuring the quality of the intangible of a service has becom...
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- Approx Pages: 4
- Grade Level: Undergraduate