1. Hong Kong and Shanghai Banking Company (HSBC)
... North America; and South America. The entities in which form the HSBC Group provide a comprehensive range of services to personal, commercial, corporate, institutional and investment, and private banking client. To more easily promote the Group as a whole, HSBC launched a campaign to differentiate its brand from those of its competitors by describing the unique characteristics which distinguish ... businesses. Researches in 16 markets are also conducted to track customers' perceptions of various HSBC brands, including CSR issues. HSBC-North America's ˜YourMoneyCountsTM' program featu...
- Word Count: 4087
- Approx Pages: 16
- Grade Level: Undergraduate