1. Business Ethics
... ). In recent years the scope of marketing issues has expanded, including new problems like an environmental responsibility, a firm's relationship to its competitors etc. Companies now are expected to bear a greater responsibility for the integrity, use and consequences of their products and services. Companies' concerns with satisfying society needs have a very rational explanation: if a company will not ... marketing practices: codes of ethical behavior (e.g. ones established by the American Marketing Association), industry specific guidelines developed by different trade associations a...
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- Approx Pages: 19