1. Study of Black Spending Power
Study of Black Spending Power This article discusses how the advertising industry has changed. It's focused on more of the black people and the hip-hop culture. It also allows up to see how black people have grown as a unit. The number of black people on television and advertisements in recent years has increased. Companies continue to increase their budget for advertising to ... black consumers. Blacks have been underrepresented in ads for a long time. In "The Multicultural Economy 2003" magazine, black buying power is estimated to be around $688 billion twice as much as 2001. They predict ....
- Word Count: 287
- Approx Pages: 1
- Grade Level: High School