1. Industrial Marketing
... we have often discussed during this course, marketing can be defined as the process of knowing customers needs/wants/problems, developing/providing innovative solutions and then communicating this to the target market in order to stimulate a purchase on which a profit can be made. Industrial marketing is the marketing of goods/services that are used in the process, either directly ... a vital role in the economy and is estimated to be at least 2x the dollar volume of consumer purchases. There are three major categories of customers in the industrial market. They are: Industrial manufact...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate