1. Global Branding
... to Neon, this Large Premium product at Rs. 2345 comes with extra benefits "New Shell colours and texture for better aesthetics, powder coated GMG channel and locks for better aesthetics, existing Maxima SML locking, Auto centre lock chrome barrel- and hints at Value Pricing, targeted at Marriage/College/Job/Land travel/Cash bag usage-needs of upper middle-class customers. Elanza ... Segments Size Share of brands Future trends (shift from hard luggage, etc.) Usage pattern - Air, Rail Travel, etc. School/Office 5.3 Existing Strategies in Soft Luggage Brandwise listing and relative success...
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