1. Economics
... its success. A good name for this could be the "Jordan Effect." Since Michael Jordan has entered basketball, the NBA has turned into a billion-dollar business. With his presence, TV ratings skyrocketed. When a viewer tuned into a basketball game on Sundays, most definitely there would there be a Bulls game. A normal Jordan game would bring in a 6.5 rating (foxsports.com). During his 1 1/2 years of retirement, a normal ... game would bring in a 3.8 rating (foxsports.com). Due to the lockout and Michael Jordan's retirement, a decrease in ratings ... that will be attractive to the viewer...
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- Grade Level: High School