1. Advertising Sells The Sizzle
... that by smoking Camel Cigarettes a woman like the sexy cocktail waitress will be attracted to them. However, the logos in the Salem ad are not as striking. The only message that appears is that smoking Salem Cigarettes will "Stir the Senses- of a female. The logos aren't as powerful in the Salem ad because the company Salem already has the trust of the female smoker. The logos are intended to make a woman who ... smokes Salem want to smoke the Salem with the green labels. It stresses that smoking the Salem in the green box will make a woman forget her day-to-day ... ...
- Word Count: 1347
- Approx Pages: 5
- Grade Level: High School