1. Global Branding
... possible reason could be that a large portion of Safari's business is stable and insulated from VIP's activities, for example institutional sales, sale to government, etc. The fact that average unit price of Safari is more than VIP/Aristocrat adds weight to this reasoning. However, during the course of this study, the above surmise could not be substantiated for want of ... without differentiation. Price is mainly affected by volume. Briefcases: Voyager/Voyager Plus: This brand is priced between Rs. 1345-1525. Voyager is priced to compete directly with VIP Odyssey range. Middle class in...
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- Grade Level: High School