1. Market Research Analysis - Teens
Three out of four teens come from homes with two working parents or a single parent raising the family. ... Obviously, teenage girls have the time and the money to shop. ... US teens shop at a variety of retail outlets, headed by discount-chain stores, supermarkets and shopping malls, all of which are frequented by at least 70% of teens in a given month. ... JCP is the most shopped-at chain store, followed by Sears. ... In May 1997, 10 million children ages 2-18 were online either at home, school, or in the community, with the number expected to grow five times by the year 2000. ...
- Word Count: 2091
- Approx Pages: 8
- Grade Level: High School