1. "Sports Drinks Refresh Rivalry For Coke, Pepsi"
... the sports-drink category". Coke is using a proactive process of change, since they are setting a new course of action for their sports drink rather than correcting the current one. Beginning last summer, Mr. Oza formed a quality circle to develop new strategies for the product. He stated that the group "started with a blank sheet". The team was made of motivated individuals who had ... the products new logo. While Coke is implementing many new ways to get their product to the consumer, Pepsi still remains to be the leader in the industry. Pepsi claims, "We"re going to watch Powerade cl...
- Word Count: 503
- Approx Pages: 2
- Grade Level: High School