1. Global Branding
... by the small scale unorganized - unbranded sector. 1970-1997: Moulded luggage started entering the scene from 1971 onwards, when VIP Industries was acquired by Dilip G. Piramal from Jal S. Engineer. After internal restructurings like closing of unviable product lines, the company came out with VIP Travelite range of moulded luggage and promoted it by heavy advertisements. At a time when consumer durables were ... money pricing strategy. This product range starts from Rs 295 and since the last 1996, VIP has maintained the entry level price below Rs. 300. The underlying reason is the inte...
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- Approx Pages: 26
- Grade Level: High School