1. marketing
... Short-Term Deregulation Prior to 1978, today's airline industry is drastically different. Today's airline industry is market-driven, with customers virtually controlling the demand levels of service and price (www.airlines.org/public). The Airline Deregulation Act, which was approved on October 24, 1978, by Congress, was the turning point for the industry. The effects of deregulation can be ... effectively attract new customers. Early on, Southwest billed itself as the "Love" airline, flying from Love Field, offering "love potions" (drinks), "love bites" (peanuts), and hiring "lovely" ...
- Word Count: 10869
- Approx Pages: 43
- Grade Level: High School