1. Three Dimensions of Advertising
... environment has a stronger impact on womens buying motivations than mens. Dittmar, Long, and Meek (2004) conducted two studies to examine the gender differences in buying motives between conventional and online buying. Findings of the first qualitative study revealed that both genders endorsed functional motives pertaining to convenience and efficiency when buying at conventional stores; and men in particular tend to shop expeditiously. These motives ... diminished. It is therefore plausible that men may not be strongly discouraged from purchasing online by the lack of social-experienti...
- Word Count: 1179
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate