1. Lucky Strike for the Marlboro Man
... and beauty. Advertisements have portrayed smoking as something that is intrinsically connected not only to femininity, but to hyper-masculinity as well, particularly in the form of the Marlboro Man, who was ruggedly handsome and many American men tried to emulate his cowboy-demeanor by smoking cigarettes just as he did. Whether or not smoking ads are less prevalent than ... meant for men. The ad and accompanying slogan on the previous page (Figure 1) features an overtly masculine character. Marlboro and Phillip Morris have shaped society's understanding of what being a man means by assoc...
- Word Count: 1053
- Approx Pages: 4
- Grade Level: Undergraduate