1. A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP
These brands have been classified as Luxury, Business and Leisure. ... While offering you experiences entirely unique in themselves, the Taj Leisure Hotels leave you with the unmistakable feeling of warmth. ... An abundance of sun, sand and surf await the leisure traveller at the Taj Beach Resort Hotels. ... This is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction. ... It clearly communicates the strategic intent, describing its main activities and the position it wishes to attain in the industry. ...
- Word Count: 5228
- Approx Pages: 21
- Grade Level: Undergraduate