However, the purpose of this paper will be to show how culture's elements and specifically language can impact the marketing process of an organization. ... A culture may include rituals, religion, economic systems, language, a style of dress, a way of cooking, and a political system. ... On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. ... It is suggested that the claims for "a right to culture" by national states in recent years can be important criteria for trade po...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

While brand names do not typically offend people in international markets, product names can be highly offensive or may mislead customers and translate poorly in the local language. The National image of the country is another considerations while products being made in some countries may make it seem of superior quality and craftsmanship other countries this is not that case and can lessen the value of the consumer places on the product. ... Differences in cultures, laws and languages can limit whether or not a company can standardize their advertisements or whether they need to be modified. ...

• Word Count: 953
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

So, the choice of the cases is KFC and McDonald's, which are both typical, and illustrative of, American fast food firms and the vast majority of their marketing strategies are attractive and intriguing in the Chinese market. 1.2 Purpose The fundamental motivation behind these papers is to analyse the distinctive marketing strategies in diverse culture environments and to discover how the particular national culture influences the strategies, which are executed, by McDonald's and KFC firms in their industry. 1.2 Contents and Framework This study will concentrate on how the diverse ...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate

On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. ... These include language, religion, social norms and values, education and living style. ... Promotion, for instance, is strongly influenced by the language. ... One particular reoccurring barrier to gathering reliable data is that of languages. ... If the reliability of data gathered should vary from one country to another but was not detected, the threat to the validity of conclusions drawn from a cross-national study p...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

Having altered their advertisements to local languages Domino's is able to communicate in a better way to their customers. ... Four and a half per cent of the turnover of each Dominos franchise store goes into a fund used for national marketing of the Dominos brand. ...

• Word Count: 1311
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Service has been thought as a local-made product or solution, service firms have been considered as local establishment traditionally. However, nowadays, service sector is becoming more internationalize and expanding over nation borders. The tremendous growth of global economy leads to increasing opportunities for service to go aboard. In 1999, the service sector represented 80% of total employment and at least 78% of the gross domestic product of U.S. Note also that these data do not include internal services provided within manufacturing company (such as IBM or Boeing) or services that these...

• Word Count: 3414
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

The company's website receives 775 million page requests per quarter at 80 country sites in 27 languages/dialects and 40 currencies. ... Such prices may be arranged through the cooperation of competitors, through national, state or local governments, or by international agreements. ...

• Word Count: 1595
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Executive Summary Mission Statement Pandofandlejoie Breweries Inc. produces products of high quality and impeccable taste that nurtures a sense of community by bringing people together. Vision Statement Pandofandlejoie Breweries Inc. will produce only the highest quality ales and lagers that will help redefine the International beer culture, and reeducate the consumer about what beer is supposed be. Operate a profitable business whose annual growth is fueled by exceptional employees who are given opportunities for development, challenging work, candid communication, autonomy, and support. ...

• Word Count: 6484
• Approx Pages: 26
• Has Bibliography
• Grade Level: Undergraduate

Hamilton also believes that her company will also develop a reverse engineering system that will instantly reprogram new lines of code for new languages, guaranteeing a sound financial, profitable business. 2. ...

• Word Count: 5965
• Approx Pages: 24
• Grade Level: Undergraduate

1.0 Product Introduction Traditionally, novel products have provided immense opportunities for the society and firms to connect and provide value-added commodities. Selecting the appropriate item for the organization and its clients, nevertheless, may not be an easy task. Studies have shown that successful management boards of directors and other leadership teams typically establish and mitigate threats prior to considering and introducing fresh products. When risks are not clearly identified and mitigated accordingly, the unintended results might be costly and disastrous. Organization that su...

• Word Count: 9702
• Approx Pages: 39
• Grade Level: Undergraduate