1. Marketing - The Zara Store of Melbourne, Australia
However, their inability to expand internationally was due to pricing pressures, sizing discrepancies and unusually long supply chains (Masa & Zara, 2001). ... In addition, due to lack of fashion positioning across their three chains, other competitors were able to hurt their market share in the America. ... Marketing Issues Zara's prices are very low for European consumers due to its integrated supply chain and onshore production facilities throughout Melbourne. ... H&M also spends a great deal more money on advertising and marketing than Zara, utilizing billboards, newspaper and magazi...
- Word Count: 1484
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate