Select one of the three major themes in Australian thinking about .
media,communication and information identified by Osborne & Lewis .
(1995) and explore the ideas that underpin it. Explain when and where .
these ideas emerged in history and say something about why they .
have had an ongoing influence in this country.
Osborne and Lewis state that "[a] preeminent theme in Australian thinking about the use of communication is the extent to which it has been viewed as a form of control." .
There has been concern in recent times of the enormous power communication holds as an agent of societal control. This is due to a number of factors, such the "media mogul" dominated media, which promotes a very conservative view and does not allow for alternate opinions to be voiced. The wide-reaching capabilities of the media, particularly electronic media via the Internet allows for the influence to spread across the entire country to remote areas and therefore heightens a sense of societal control. Although there have also been calls for harsher and more defined regulations to be set down on the media industry in light of its influence, the concepts of free speech and censorship have existed ever since the introduction of the mass media. With the current trends in Australia moving towards "an essentially corporatised system of public communication" , concerns about the extent to which media and communication controls society will continue to be of relevance in Australia.
The very basis for Australia, that is colonialism and settling a new land, formed the foundation for the media of the nation. In 1803, The Sydney Gazette, a government publication, became the first Australian newspaper to be circulated in the colony. It dealt with legal news, farming news and other areas of interest for the colonisers. Of course, it was aimed only at educated white colonials and not indigenous people or convicts. Despite starting as a government controlled newspaper, by 1824, the year that The Australian was started, all government ownership of the press has ceased and private owners were involved.