1. Three Dimensions of Advertising
It is therefore plausible that men may not be strongly discouraged from purchasing online by the lack of social-experiential benefits associated with the internet. ... Put differently, women experienced the internet environment as less psychologically stimulating than the conventional stores. ... This reversal of motivational priorities from conventional to online buying suggests that it may be more challenging for women to adjust to internet shopping. Consequently, this may impede their online participation and limit their opportunities to benefit from the internet. ... To boost womens onli...
- Word Count: 1179
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate