1. The Effects Of Attitude Framing On Attitude Resistance
... candidates present negative, logical information about their opponents yield higher voter turnout than do positive political campaigns. Just as negative information can be more impactful on attitudes and negative attitudes can be more impactful on behavior, it is possible that merely perceiving one's attitudes as being negative will have similar effects. Depending on how ... attitudes toward either candidates running for a local election or toward a campus proposal. After reporting these attitudes on both dichotomous and continuous measures, participants learned additional information th...
- Word Count: 421
- Approx Pages: 2
- Grade Level: Undergraduate