1. The Role of Culture in Global E-Commerce
... understood by identifying and defining an intricate set of distinct national characteristics that define the global Internet culture. In the case study, Kaarst-Brown and Evaristo (2002, pg. 257) identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, National Level Issues, Regional/Industry Level Issues, Firm Level Issues ... locations. It is the complex interplay of many levels of cultural, political and technological issues that influence Internet commerce activities and re...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate