1. The Role of Culture in Global E-Commerce
... business online. Nations are distinct on several levels, ranging from the individual level purchase preferences and concerns about security to national telecommunications infrastructures and regulatory issues intended to encourage or protect a country. These differences can best be understood by identifying and defining an intricate set of distinct national characteristics that define the global Internet culture. In the case study, Kaarst-Brown and Evaristo (2002, pg. 257 ... support is extremely relevant for the success of electronic commerce. Focusing on the telecommunications industr...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate