1. The Role of Culture in Global E-Commerce
... There are several factors which can either enhance or deter a nation's willingness to conduct business online. Nations are distinct on several levels, ranging from the individual level purchase preferences and concerns about security to national telecommunications infrastructures and regulatory issues intended to encourage or protect a country. These differences can best be understood by identifying ... identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, National Level Iss...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate