1. Political Advertising and the Agenda Setting Theory
... and voting behavior. Opinions and voter decisions are based on news media coverage to an extent. Voter political party affiliations also play a role in opinions and voting behavior. Voters get their information from certain sources, which then lead to the different types of political advertising that tend to be most effective when using the Agenda Setting Theory, which seems to not really ... work ideally to its purpose nor ethical in some cases. The media - political parties in this case - utilizes the Agenda Setting Theory to focus public attention on a specific topic or one side of a...
- Word Count: 804
- Approx Pages: 3
- Grade Level: Graduate