1. The Role of Culture in Global E-Commerce
... ranging from the individual level purchase preferences and concerns about security to national telecommunications infrastructures and regulatory issues intended to encourage or protect a country. These differences can best be understood by identifying and defining an intricate set of distinct national characteristics that define the global Internet culture. In the case study, Kaarst ... -Brown and Evaristo (2002, pg. 257) identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, ...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate