... organizations. In this analysis, the emphasis will be on a number of aspects and these include a review of literature about the current trends in relation to social marketing, innovative technology, customer satisfaction and corporate sustainability. 2.0 Trend of Social Marketing In the hotel organization presently, there seems to be an increase in the use of real time social marketing as ... are helpful in providing opportunities for enhanced guest services in order to satisfy the increasing expectations of customers (Law and Jogaratnam, 2005). These hotel organizations recognize that a...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... Partnering must be owner driven and have the complete support of the top management of all parties. Partnering involves establishing a long-term relationship between companies to develop and exploit technology, products, and markets. The nature of the relationship depends on each partner's strategic objectives. The key to a successful relationship is combining the right set of options so ... of the individual companies. An example of partnering is when a well-established company seeks a partnering relationship to obtain access to new technologies and products, and an emerging technology...

• Word Count: 698
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

... and techniques through which the organization communicates with a variety of constituents, customers, clients and other stakeholders. 1. Executive Summary Firms continue to look for ways to create higher value from information technology investment after over two decades of IT research's business value. Nevertheless, over the previous decade, in particular with internetworking technologies, a fundamental transformation has replaced in the business value creation. Currently ... investments, value creation, incentives, adoption, absorption and capability building among co-operating firms ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

... 1984, two engineering students named as Mike Lazaridis and Douglas Fregin developed an electronics and computer science consulting company known as Research in Motion, they eventually came up with a breakthrough technology which was an easy, secure and effective device that allowed workers to send and receive emails even when away from work, this device was known as BlackBerry'(1). After the launch ... ...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate