1. Political Advertising and the Agenda Setting Theory
... opinions and voting habits. The 2008 presidential election data showed 87 percent of Obama's votes came from the Democratic party and only 13 percent were from the Republican party. Pre-existing party affiliation determines how strongly a person feels about a specific issue and what that person tends to believe. Different political party members are going to retain only the information that they ... are the most effective in changing behavior and retention. Negative ads are most effective. They promote further research and thought from the viewer whereas positive ads serve more to reinf...
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- Approx Pages: 3
- Grade Level: Graduate