1. Are There Any Reasons Why Marketing Cannot be Audited in the Same Way as Financial Accounts?
... audit in a corporate division, for instance, has revealed that decisions on which product to eliminate from the product-mix were taken by the head of the division, following exclusively their intuitive feelings. Although all these analysis have a wide' sight, the auditor cannot avoid evaluating the profitability of the company. Only if the business creates profit can the marketing strategy be effective. PDSC (Pacific Decision Science Corporation - an American consulting and systems implementation ... that the process of discussion, analysis and assimilation, that managers undertake afte...
- Word Count: 2153
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate