The company sells athletic shoes for just about every sport in existence, including baseball, volleyball, cheerleading, and wrestling. ... Grossing revenues in the billions yearly, Nike has maintained its place as the leader in athletic shoes and apparel since its start in the 1960's. ... At the time Germany was dominating the athletic footwear market. ... Bowerman came up with an idea that changed the athletic footwear industry forever. ... In 1982 Reebok introduced the first athletic shoe made just for women. ...

• Word Count: 2704
• Approx Pages: 11
• Grade Level: High School

However, under the name Blue Ribbon Sports, those two men begun to sell running shoes in the early 1960's. In fact, Nike's swoosh logo was created in 1971 by Caroline Davidson but the first shoe with this logo did not appear until the next year. ... Marketing Strategies Since its creation, Nike has followed very different marketing strategies with the only objective of being number one in the sports footwear and apparel industry. ... As one of the big producers of running shoes this country's web focuses on the product rather than on the athlete and the activity he practices. ...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. ... NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. ... But the elevation of athletic shoe manufacture to both a science and a fashion was due largely due to Phil Knight and Steve Bowerman of Oregon. ... After dozens of years, patents and commercials, NIKE and its competitors created an absolute mania for elaborate athletic shoes, in the US and aboard. ... The Cortez, the first shoe to appear under Nike brand, a...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School

Nike realized that if they were to stay exclusively in the athletic shoe market the risk of market loss was substantial. With competing companies like Reebok, Puma, and Adidas, Nike knew that they would lose market share in the shoe market. ... They produced things like golf shoes, golf clothes, and golf clubs. ... A major strategy for Nike is however, creating strategic alliances in new areas of the sporting goods and apparel industry. ... Bauer has been a major player in the hockey equipment industry, an industry with big competition, and high price of equipment. ...

• Word Count: 2770
• Approx Pages: 11

Bowerman and Knight were one of the first sports shoe companies to go to Japan to make their products. ... This led to Knight taking a leap of faith and purchased a large shipment of the shoe. Once back in America Knight went straight to Bowerman and tried to sell him the shoes for his track team. ... With each order the men continued to modify the shoes, finding ways for them to become lighter and better. BRS was the only athletic shoe company in the United States selling Japanese made shoes. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Step 1: An overview of value-chain analysis Value chains may be defined in two ways: (1) within a company they describe the various value-added stages from purchasing materials to distributing, selling, and servicing the final product (Porter's 1985 concept),[3] and (2) they also delineate the value-added stages from raw material to end-user as a product is manufactured and distributed, with each stage representing an industry.[4] For convenience, we will refer to these two definitions as ˜ ˜internal'' and ˜ ˜external'' value chains, respectiv...

• Word Count: 4100
• Approx Pages: 16
• Has Bibliography
• Grade Level: Undergraduate

Introduction Background Phil Knight was one of the cofounders of Nike and served as CEO until recently. It was through his leadership and his vision that he was able to build one of the biggest names in sports. The brand itself is worth over ten billion dollars, which makes it the most valuable name in the sporting world today. Not only that, Nike has built an incredible culture both from the inside aspect of a company to a culture wide Nike movement. Through Phil's strategic leadership in Oregon he was able to build a company that not only was successful but a company that is always o...

• Word Count: 7323
• Approx Pages: 29

It has evolved from males leading chants from the side lines into a highly athletic and competitive sport. ... The Herkimer's were also responsible for the pleated skirts, the spirit stick, the pom-poms and the lighter cheerleading shoes that eventually replaced the heavier saddle oxfords. ... He also recruited Jeffrey Webb to help him transform the activity and make it more athletic (Torgovnick 18). ... The spirit industry has doubled in value over the past five years, to become a $2 billion empire" (Torgovnick 14). ... The activity also must have competition as its primary goal-...

• Word Count: 2670
• Approx Pages: 11
• Grade Level: Undergraduate

Hypnotism is an exceptionally interesting experience to witness firsthand. With an object as ordinary as a swinging pocket watch, some individuals have the power to gain control of another person's mind by lulling them into a meditative state. The hypnotist is able to speak to the person's subconscious mind, directly bypassing their normal conscious thoughts and defenses, influencing them on their most basic level of thought. This instigates an unusual response in individuals under hypnosis, as they ignore all but what the hypnotist suggests. The Christopher Nolan movie Inception d...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Abstract Beliefs in conspiracy theories are widespread throughout the world, in every culture and community. They range from a world take over by secret societies to rigged Olympic games. Many are short lived, however, others seem to become self-perpetuating animals preying particularly on the Black community. The most common theories are that which circle HIV/AIDS. These theories have a devastating impact that effects the African American and Black South African population. ...

• Word Count: 9660
• Approx Pages: 39
• Has Bibliography
• Grade Level: High School