1. Customer Satisfaction
... This paper explores links between customer satisfaction, repurchase intentions, purchase behavior, and customer profitability with empirical data on attitudes, behavior, and profitability at the customer level of analysis. Purchase behavior and profitability data,derived from the accounting system of a firm, are matched with the responses of the firm's customers to survey questions distributed prior ... terms of the effects of economies of scale and experience curves. Assumptions that more is better (i.e. more profitable) are also frequently encountered at the segment level of analysis. ...
- Word Count: 5961
- Approx Pages: 24
- Has Bibliography
- Grade Level: Undergraduate